Sunday, 29 November 2009

Module 3 - LIFESTRAW


Designer and manufacturer Vestergaard Frandsen has developed a life saving straw devise. Its halogen-based resin filters kill bacteria on contact giving a healthier way to sip tainted water pools. Each straw can filter through 700 litres of water and last roughly one year. It has already been introduced in Ghana, Nigeria, Pakistan and Uganda, but why this device isn't being used by every person that struggles to find water every day is suggested in this reason by reporter Dan Mascai:

Yet for all its potential impact, humanitarian design is a risky business proposition. The challenge of selling to low-income customers is just one of many. In many underdeveloped regions, there might not be a suitable manufacturing facility, distribution can be a logistical nightmare, and where will you find an educated sales team? Such challenges make it tough—but not impossible—for a for-profit to thrive. To succeed takes patience and sometimes a non-profit approach to building a for-profit.

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