Showing posts with label Business Strategy. Show all posts
Showing posts with label Business Strategy. Show all posts

Thursday, 23 September 2010

Phoenix Trade advertising


I thought this was a good idea for publicising a product. By introducing a sale as a party and by adding that some profits would go to charity is a good marketing approach.

Phoenix Trade job position

I've uploaded this as it might be a useful contact for anyone reading this.
I've researched Phoenix Trade and decided they weren't the publish house for me. They aren't statement cards which is what I am interested in and don't run along my Dark Nouveau project.
They are a successful business though and have good marketing strategies which I have learnt from, such as including parties with selling the product. I think with the products I am hoping to be selling next year holding parties in ways to sell your product are a great way of doing so. Anne Summers parties are a successful example of this.

They also work along charities. This perceives good working ethnic.

Friday, 17 September 2010

Vernon Park Arts & Crafts Fair 12th Sept 2010

Vernon Park Arts & Crafts Fair in Stockport was held on the 12 Sept 2010, open to the public 10am - 4pm. It was funded by Stockport Council. There were 17 stalls, ranging from cards, cermanics, handmade toys, wooden decorative pieces, jewellery, printed and handmade interior products, paintings, homemade cakes and charity stalls. Some of the stalls had 'Lucky Dip' which cost a £1 to play which kept the children amused.

I worked as a runner from 9am - 4:30pm helping set up the stalls, doing tea runs and making sure the stall holders were happy. There was a good mix of stall holders. I noted the most popular stalls were the cake stall, which had a constant gather of people, and while the handmade toy stall hardly gathered any interest at first it became the most popular stall from around 1pm onwards. I think this was because interest sparks off more interest as people don't like to miss out. The weather wasn't good which didn't help with the turn out, but by 1:30pm it had dried off and there seemed to be a lot more people just in time for the 2pm live band playing in the parks band stand, this helped keep the customers in the park for longer as there was entertainment. Also the cafe provided a sanctuary when it rained and kept the customers well fed. Inside Vernon Park House is an underground museum to the history of Stockport as well as ancient artefacts like a mummy and history behind insect species. On the top floor is an gallery, with work submitted from locals of Stockport, there is a variety of work ranging from £25-£400 as well as beautiful grounds to walk through with its own Lilly Pond and maze providing and excellent location for an Arts & Crafts Fair.

It was a good opportunity working at Vernon Park as this provided an insight as to what is needed in holding a fairs, how they work, what makes it work and how to run one properly.
Working there also gave me the opportunity to talk to stall holders who have set up their own business and are establishing themselves in the industry. I'll upload the individual questions I asked appropriate stall holders on a separate post.