Livid Thorn Clothing
Business Product?
Printed clothing and accessories
Who is your market?
Target audience is predominantly both genders ages 15-23
What is your actual market?
Usually people who like alternative music
How long has your business been established?
Around 5 years
Do you have a website? If so who was the web designer?
Yes, natalie wood
Any unexpected expenditures?
Not really, we keep within budgets well and do a lot of research
What percentage gets spent on overheads?
No idea sorry, usually nat's job!
Do you sell directly to consumers or business users?
We have done in the past
Can you give me a guide on what the profit margins are? ie. selling directly to a consumer and to a business user?
Not allowed to say! Though generally what you would expect typically from a business
How have you funded the set up of your business?
We started it with £25 each and built it from there
How do you publicise your product?
Social networking, newsetters
Which publicising method attributed your business the most?
Myspace when they used to promo us on the homepage
How have Art & Craft Fairs/Trade shows attributed your product?
Creates new awareness to people who we would maybe not find online, also gives opportunity to actually see the products
What do you expect to happen in the next 12 months?
A lot has changed this year and we are discussing new lines, but we're so busy we don't know!
In what ways have you used google to advertise your product?
Tried adwords once, also optimise the site for better search results
How has your business been involved in fundraising?
Worked for a whie with peta2
Like you I would like to set up my own business but in Stationary, do you have any key advice on setting up your own business?
A LOT of research and trying to find suppliers. Be very determined and set yourself clear goals to achieve. Dont expect to do really well all at once, it takes a long time. Getting an accountant was one of the best things we ever did as it actually saves you a lot of money in the long run. Keep ALL receipts too!
Summary: I've known of Livid Thorn since there establishment. There market is very similar to mine. Social networking sites have really helped publise their company.
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