Thursday, 24 September 2009

DESIGN REPORT - HABITAT

Habitat
11-16 St Ann's Street
Manchester
M2 7LG
United Kingdom
08444991129
http://www.habitat.co.uk

Habitat has been open since the 1960’s and has relied heavily on its designer ranges, use to be commercially priced but has risen through reputable commissions.
The store felt fresh, modern, playful with innovative designs through out the store aimed at the higher end of the market.
The theme throughout the store is contemporary chic and sophisticated, all the staff very knowledgeable about the store and its products, I was really impressed by how willing to help and I left the store with loads of information and samples.

Margo Selby was one of the designers I looked at in the store, she's produced a few designs for Habitat and the 'Bloomsbury' collection was exclusive. she has a sophisticated use of colour and pattern, it feels quite young and playful.
Her ‘Bloomsbury’ design has a 3–dimensional structure and geometric pattern, the duvet is made up circles repeated vertically down, in lines, reducing in size and scale.
Colours are feminine but there is a tomboy edge to the duvet due to the geometric pattern. It's a popular design in the store, it's made of 100% cotton and woven jacquard, this bedline is retailed at £75 for a double duvet cover which is actually reasonable priced for something designer with 4 colours in it's palette.

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